Wednesday 31 August 2011

Week 7- creativeness

What time of day are you most creative?
I am most creative late at night, not sure why.


What activity are you doing when you get these ideas?
it is usually right before i go to sleep


What solutions to creative blocks have you used when trying to generate ideas for something?
usually when writing music, i 'browse publications' by listening to my favorite bands, and listening to how the write their music

Wednesday 24 August 2011

Slogans

Slogan 1#: skittles "taste the rainbow"

What do you like about the slogan? 
Makes me think of bright happy things and captures my attention


Is it easy to remember? If so, why?
Yes, it is easy to remember because it is short, and catches attention


Is there something clever about it? If so, what?
Yes, it is clever referring to a rainbow, because the colors of the different flavors are the colors of the rainbow


Does it highlight something positive about the product/company?  If so, what?
Yes, it highlights they are bring, happy, and peaceful like a rainbow.


Slogan 2#: Rice bubbles “Snap! Crackle! Pop!”


What do you like about the slogan?
The slogan sticks in your head after you hear it


Is it easy to remember? If so, Why?
Yes, It is short, and the words are the sound that the product makes.


Is there something clever about it? If so, what?
Yes, the use of onomatopoeia to remind us of the sound they make.


Does it highlight something Positive about the product/company? If so, what?
Yes, it highlights the the product is a "fun" product.


Slogan 3#: KFC "Finger lickin' good"


What do you like about the slogan?
The slang used makes us feel like the company are the same level as us, not better than us


Is it easy to remember? If so, why?
Yes, it is easy to remember because of the slang used which sticks in our heads


Is there something clever about it? If so, what?
Yes, it is clever because it is telling us that it is good in a different way than someone would usually say something is good.


Does it highlight something something positive about the product/company? If so what?
Yes, it highlights that their goal is to create something that is extremely good for us