Slogan 1#: skittles "taste the rainbow"
What do you like about the slogan?
Makes me think of bright happy things and captures my attention
Is it easy to remember? If so, why?
Yes, it is easy to remember because it is short, and catches attention
Is there something clever about it? If so, what?
Yes, it is clever referring to a rainbow, because the colors of the different flavors are the colors of the rainbow
Does it highlight something positive about the product/company? If so, what?
Yes, it highlights they are bring, happy, and peaceful like a rainbow.
Slogan 2#: Rice bubbles “Snap! Crackle! Pop!”
What do you like about the slogan?
The slogan sticks in your head after you hear it
Is it easy to remember? If so, Why?
Yes, It is short, and the words are the sound that the product makes.
Is there something clever about it? If so, what?
Yes, the use of onomatopoeia to remind us of the sound they make.
Does it highlight something Positive about the product/company? If so, what?
Yes, it highlights the the product is a "fun" product.
Slogan 3#: KFC "Finger lickin' good"
What do you like about the slogan?
The slang used makes us feel like the company are the same level as us, not better than us
Is it easy to remember? If so, why?
Yes, it is easy to remember because of the slang used which sticks in our heads
Is there something clever about it? If so, what?
Yes, it is clever because it is telling us that it is good in a different way than someone would usually say something is good.
Does it highlight something something positive about the product/company? If so what?
Yes, it highlights that their goal is to create something that is extremely good for us
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